Germany is rated as the most competitive and most stable automobile location in the world.
Due to the global recession, the worldwide automotive industry has faced its worst ever crisis in 2009. In Germany, the hastily introduced ‘car scrappage scheme’, called the Abwrackprämie, did not really provide that much help. This government bonus was granted to car owners – provided that specific prerequisites were met – if they scrapped their old car and replaced it with a new or recently registered car.
The crisis has now been overcome for some time and according to the Association of the German Automotive Industry, in 2010 both the domestic and export markets experienced strong growth.
A recent study shows that Germany is still the most competitive and stable manufacturing base in the world for the automotive industry. In addition to football and barbequing in summer, cars still count among the Germans’ greatest passions. It is no coincidence that along with the German Football Association, the German Automobile Club (ADAC) boasts the largest number of members. The Germans invest considerable time and money in their cars, including in the cars’ fittings and appearance. The car tuning industry is booming, as is the classic car market. Nevertheless, when it comes to buying cars, reliability and petrol consumption are ultimately much more important to Germans than boosting their ‘street cred’ and having a powerful engine.
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