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Key Responsibilities:

•  Conduct landscaping and market profiling to develop a clear understanding of professional end-user requirements, as well as product and category trends across professional distribution channels in Europe.

•  Define product features and specifications required by professional end users for future product launches.

•  Independently conduct core user research on job sites across key EMEA markets; collect, analyze, consolidate, and report user needs and requirements to support new product development projects.

•  Manage product launches across the business, with a focus on:

• Production timelines and product availability in European warehouses
• Product details, including manuals, packaging, catalogs, and online content
• Pan-European price positioning, both to and from regional markets

•  Monitor product stream performance against defined targets.

•  Collaborate with global product management and engineering teams to deliver the right products for target user groups at the appropriate price points.

•  Coordinate product marketing activities for central promotional campaigns in collaboration with Sales Units, Brand, Supply Chain, and Commercial Finance to achieve budget targets.

•  Work with regional sales and marketing teams to deliver the appropriate product ranges for national promotions and key account-specific initiatives.

•  Partner with the Brand and Communications team to develop launch packages, merchandising, and marketing materials to support product success.

Requirements:

• 1–3 years of experience in a product or commercial role within the professional power tools industry.
• Strong command of the English language; proficiency in an additional European language, particularly German, is an advantage.
• Willingness to travel extensively as required by the business
• Proficient in standard office software (e.g., Excel, Word, PowerPoint).