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Job Description

The ideal candidate will be primarily responsible for planning, executing, and optimizing offline exhibition activities. Through professional exhibition planning and on-site operations, you will help enhance the company’s brand visibility and industry influence. You will also work closely with the sales team to align exhibition activities with sales objectives, driving customer acquisition and business cooperation opportunities. In addition, you will support marketing communication initiatives, including social media content coordination related to exhibitions, and leverage data analysis to evaluate exhibition performance and provide insights for future optimization.

Responsibilities

• Take the lead in planning and executing offline exhibition activities (including industry exhibitions, trade shows, seminars, etc.), covering end-to-end processes such as opportunity identification and communication, booth booking, logistics coordination, and on-site execution.
• Manage exhibition-related marketing materials, including booth posters, brochures, flyers, and on-site display content, ensuring consistency with brand guidelines and strong appeal to target audiences.
• Support marketing communication activities, including assisting with social media content execution and exhibition-related online promotional materials.
• Handle post-exhibition work, including collecting visitor information, consolidating exhibition data (visitor traffic, inquiry volume, business interest, etc.), analyzing exhibition performance, and preparing post-event reports.
• Work closely with the sales team to convert exhibition-generated leads into business opportunities.
• Coordinate with exhibition organizers and external vendors (e.g., booth design, construction, logistics) to ensure high-quality execution and cost control.
• Assist in other offline marketing activities and complete ad-hoc tasks assigned by the marketing manager/director.

Qualifications

• Educational Background: Master’s degree in life sciences (e.g., Molecular Biology, Genetics, etc.). Outstanding Bachelor’s degree candidates may also be considered.
• Language Skills: Fluent in spoken and written English, with the ability to communicate effectively with clients and colleagues.
• Strong planning and execution abilities, capable of independently managing the full lifecycle of exhibition projects and handling unexpected situations flexibly.
• Proactive, responsible, and able to work independently as well as in a team environment, with strong resilience under pressure.
• Detail-oriented, with strong time management and multitasking skills, able to meet tight deadlines effectively.