(Sr) Product Marketing Manager - SiC (m/f/d)

What you will do

• Own and manage the SiC product portfolio throughout the entire product lifecycle, including product positioning, specification definition, quality requirements and pricing strategy.
• Define and drive the SiC product roadmap, identifying opportunities for innovation, optimisation and business growth.
• Develop and execute the global SiC product strategy and long-term portfolio planning.
• Deliver annual revenue and margin targets by driving cross-functional initiatives and ensuring successful execution of business plans.
• Lead New Product Introduction (NPI) activities to achieve business case objectives and accelerate market adoption.
• Own business case development, execution and fulfilment throughout the product lifecycle.
• Conduct market intelligence activities, including competitor benchmarking, technology trend monitoring and application analysis.
• Act as the key interface between product marketing, development, operations, quality, sales and other Business Group stakeholders.
• Support customer engagement activities and translate market requirements into actionable product strategies

What you will need

• Master's degree in Electrical Engineering, Semiconductor Physics or a related technical discipline.
• At least 7 years of experience in product marketing, product management or a similar commercial semiconductor role.
• Strong knowledge of power semiconductors, with experience in SiC, power electronics or related applications being highly desirable.
• Understanding of electronic hardware systems and customer application requirements.
• Demonstrated ability to develop business cases and drive product portfolio growth.
• Strong analytical and structured problem-solving skills.
• Excellent communication, influencing and presentation skills.
• Entrepreneurial mindset with a strong customer focus and commercial awareness.
• Experience leading cross-functional projects and influencing stakeholders in a matrix organisation.
• Ability to work effectively across international and multicultural teams.
• Fluent English language skills, both written and spoken.
• Willingness to travel internationally (approximately 10–15%).