Stellenangebot: Field Marketing Manager - DACH bei Siemens AG

We're growing our EMEA Marketing organization to support our
rapidly scaling business. We’re seeking an experienced Marketing Manager – DACH
who is passionate about growing revenue, generating pipeline, and working
closely with a high-caliber sales team.
The Marketing Manager – DACH will work hand-in-hand with our
sales team focused on banking, financial services and insurance industries to
grow the business, including developing and executing demand generation
campaigns and driving pipeline progression programs.
This is a unique opportunity to join an exceptional team and
make a big contribution to our DACH business, shaping the way partners and
customers create value in a digital and AI-powered world.
About you:

• You
  are operationally minded. You demonstrate a strong ability to make
  data-driven decisions around programs, ROI, and pipeline impact and align
  peers and sales to your prioritization.
• You
  have excellent communication and presentation skills, with experience
  communicating across a wide variety of cross-functional stakeholders.
• You
  have a self-starter mentality with a strong sense of ownership and aren’t
  afraid of building programs from scratch, including new AI-focused
  initiatives.
• You
  are a strong team player with a positive attitude, initiative, and a sense
  of urgency to get it done.
• You
  are curious about emerging technologies and motivated to help customers
  understand and adopt AI responsibly and effectively.

Responsibilities:

• Own
  marketing efforts for DACH including brand awareness, demand gen and
  pipeline progression – effectively deliver pipeline generation for both
  target marketing and target persona groups
• Proactively
  drive marketing programs and an integrated marketing approach from
  planning to execution, to tracking and optimization.
• Understand
  sales needs, ensure alignment with marketing objectives, define programs,
  deliver programs in-region, and measure success.
• Drive
  Account-Based Marketing for top targets accounts in collaboration with
  sales, ensuring tight alignment to account plans and goals.
• Own
  end-to-end marketing plan for the DACH business, including program
  development, measurement, and ensuring region to tracking towards revenue
  targets
• Ensure
  flawless execution of prospect and customer facing events including
  tradeshows, industry events, and sales-driven events.
• Provide
  leadership and support to the EMEA field organization, ensuring sales,
  partners, and BDRs have the messaging, assets, and programs needed to
  drive growth.
• Communicate
  regularly with sales leadership, field sales, partners, and BDRs to share
  plans, results, and insights.

Requirements:

• 7+
  years of experience in B2B in field marketing, demand gen, or
  account-based marketing roles with technology/software companies
• Experience
  marketing to banking financial services or insurance
• Experience
  marketing AI, data platform, cloud, or emerging technology solutions is a
  strong plus
• Excellent
  communicator, with proven track record of successfully partnering with
  sales management and leadership
• Proven
  ability to excel in a fast-paced, hands-on environment going from ideation
  to execution.
• Experience
  developing integrated, multi-touch marketing plans in fast-paced, hands-on
  environments
• Experience
  running account-based marketing with a set of named accounts
• Willingness
  to travel when required and ability to work independently and autonomously