Stellenangebot: Head of Retail Media (all genders) bei Deutsche Lufthansa AG

What you'll do

• Own the Eurowings Media P&L, driving revenue growth, profitability, pricing, forecasting and commercial performance

• Define and execute the commercial strategy, building relationships with advertisers, agencies, tourism organisations and strategic partners

• Lead the scale-up and launch of Eurowings Media products, building a profitable and scalable business

• Drive the media product and monetisation roadmap, covering formats, sponsorships, pricing and new revenue opportunities

• Develop a travel media portfolio across digital, onboard and partner channels

• Leverage first-party data to create audience and targeting solutions

• Establish measurement frameworks for campaign performance, engagement and brand impact

• Manage the ad tech and partner ecosystem, including platforms, agencies and technology providers

• Build efficient operations for campaign delivery, reporting, billing and partner support

• Ensure privacy, compliance, brand safety and an excellent customer experience

• Lead a high-performing team and strengthen Eurowings market presence and reputation

Ihr Profil:

What you'll need

• Several years of experience in retail media, digital advertising, publisher monetisation or ad tech, with responsibility for P&L and revenue growth

• Proven success scaling and monetising media or audience-led businesses

• Strong analytical, commercial and communication skills

• Strong network across advertisers, brands and agencies; travel experience is a plus

• Expertise in digital advertising, media sales, audience data and measurement

• Experience driving commercial growth, new revenue streams and sales operations

• Knowledge of GDPR and data privacy

• Experience leading teams and senior stakeholders

• Fluent German and English

What you'll bring

• Entrepreneurial mindset and commercial ownership
• Strategic thinker with hands-on execution skills
• Strong stakeholder management and collaboration
• Customer-focused approach balancing revenue and experience
• Leadership style that develops talent and drives performance

For this position, the annual salary starts at a minimum of €100,000 and depends on your qualifications, experience, and level of responsibility