Global Head of Connected Planning (all genders)

Your Tasks

The Global Head of Connected Planning is a senior leadership role within the Integrated Marketing Operations organization at Beiersdorf with the objective of delivering strong cut-through Integrated Media & Communication strategies in collaboration with category and agency teams. This position is responsible for defining and driving best-in-class global communication and media strategies across NIVEA, Derma and Healthcare brands, ensuring a consistent, integrated and future-fit approach across all markets.

The role will champion a “One Beiersdorf” way of communication and media planning, embedding global standards and capabilities to deliver excellence at scale. With a strong digital, social-first mindset, the Director ensures full integration of eCommerce, performance media and brand-building activities, driving both short-term impact and long-term brand equity. The role directly leads and develops a global team of approximately 10 FTEs and works closely with global brand teams, regional hubs, markets and agency partners.

Key responsibilities

Global Integrated Communication Strategy Leadership:

• Define and lead globally aligned, insight-driven integrated communication strategies across NIVEA, Derma and Healthcare brands
• Establish a connected communication ecosystem across paid, owned and earned channels with the ambition to create superior consumer experiences
• Drive end-to-end communication strategic integration into plans from masterbrand considerations and positioning, category objectives and needs through to activation and performance optimisation
• Embed a test & learn culture and continuous improvement mindset across global, regional and local teams

Strategy & Planning Excellence:

• Build and institutionalize a innovative approach to communication strategy and media planning across brands and regions
• Define and implement global planning frameworks, tools, and guidelines ensuring consistency and excellence
• Drive the evolution of media planning capabilities, including audience-first and data-driven approaches
• Lead global best practice sharing and scalability across regions and markets in close collaboration with regional teams

Digital, Social & Performance Integration:

• Champion a digital-first, social-first planning approach across all communication strategies
• Ensure seamless integration of eCommerce, retail media and performance marketing into full-funnel communication planning
• Drive optimisation of consumer journeys across touchpoints linking brand and performance
• Accelerate adoption of data, automation and advanced measurement frameworks

Agency Ecosystem & Partnership Leadership:

• Build and nurture high-performing, long-term agency partnerships across media, digital, social and performance
• Drive agency integration and collaboration to deliver holistic solutions
• Lead agency performance management and continuous evaluation
• Foster a culture of co-creation and strategic partnership

Key performance metrics

• Global adoption planning frameworks
• Improved integrated communication effectiveness and ROI
• Strong eCommerce and performance contribution
• Enhanced agency performance, outputs and partnership quality
• Consistency and quality of execution across markets

Your Profile

• Extensive experience in global media, integrated communication and digital marketing leadership roles
• Proven track record in building and scaling global strategies across multiple brands
• Deep expertise in media planning, digital ecosystems, social, eCommerce and performance marketing
• Strong experience in agency leadership and partnership management
• Strong leadership experience managing and developing teams (approx. 10 people)
• Excellent stakeholder management skills in a complex global organisation
• Strong analytical and data-driven mindset
• Collaborative, agile and growth-oriented
• Fluent in English

Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.

If you have any questions, please check our application FAQs first. If your question is not answered there, feel free to contact our Talent Acquisition Expert Alfredo via rc@beiersdorf.com.

Please submit your application by August 11.